Eric Howerton on AI, Commerce, and Brand Storytelling

Event: April 29, 2026Share
Event Archive
Eric Howerton on AI, Commerce, and Brand Storytelling
April’s program connected retail media, product content, and conversational storytelling through the work of Arkansas entrepreneur Eric Howerton.

April 29, 2026 · 200 W Capitol Ave, 4th Floor, Little Rock, Arkansas. Original event program

Building where content and commerce meet

The April event introduced Eric Howerton through his work as a WhyteSpyder co-founder and as Co-Founder and Chief Growth Officer of AdFury.ai. The event description framed AI as a change not only in how people work, but also in how brands sell and tell stories. Original event program

From conversation to useful content

The program highlighted AdFury.ai’s work on retail advertising and product content, alongside PodcastVideos.com and its focus on turning conversations into media. The invitation emphasized practical questions, a presentation, and open discussion rather than a list of tools to chase. Original event program

Questions to carry forward

  • Where is your content workflow repetitive, and where does it need human judgment?

  • What would you measure to know whether AI-assisted content is helping customers?

This archive entry summarizes the original event listing. It is not a transcript or an attendance report; the questions above are prompts for continued community conversation.

Good people. Shared possibility.

Our community sponsors

Thank you to Matmon, UA Little Rock, and Arkana Laboratories for supporting AI InTheRock and helping our community keep learning together.

  • Matmon
  • UA Little Rock
  • Arkana Laboratories